Table of Contents
- When Does Peloton Have Sales?
- When Does Peloton Have Sales?
- Black Friday and Cyber Monday Sales
- New Year’s Sales
- Notable 2025 Deals
- Amazon Prime Day Discounts
- Seasonal and Holiday Promotions
- Special Promotions and Referral Discounts
- FAQ: Peloton Sales
- When does Peloton have its biggest sales?
- Does Peloton discount equipment outside holidays?
- Are Prime Day Peloton deals worth it?
- How can I stay updated on Peloton sales?
- Final Thoughts
- About Author
- Mariar Fernandez
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When Does Peloton Have Sales?
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When Does Peloton Have Sales? Peloton typically holds sales during major holidays like Black Friday, Cyber Monday, New Year’s, and Prime Day, with discounts ranging from $200 to $800 on bikes, treads, and accessories.
When Does Peloton Have Sales?
Peloton, a fitness giant with 6.4 million members as of December 31, 2023 (Peloton Shareholder Letter, 2023), rarely slashes prices on its premium equipment. However, strategic sales events throughout the year offer savvy shoppers opportunities to save. These promotions align with retail trends, capitalizing on high-traffic shopping periods to boost its 2.98 million subscribers (Business of Apps, 2025).
Peloton’s sales strategy balances exclusivity with accessibility, targeting its 3 million connected fitness subscribers and 718,000 digital-only users (Backlinko, 2024). Discounts often coincide with seasonal peaks, driving an average of 19.9 monthly workouts per user (NoGood, 2022). Below, we break down the key times Peloton rolls out deals.
Black Friday and Cyber Monday Sales
Peloton’s biggest sales historically hit during Black Friday and Cyber Monday, late November events renowned for deep discounts. In 2024, Peloton slashed $700 off Bike packages and $800 off Tread packages (Garage Gym Reviews, 2024). Refurbished Bike+ units dropped to $1,995, a $500 discount (Peloton Buddy, 2024).
- 2024 Highlights:
- Bike+: $1,995 (was $2,495)
- Tread: Up to $800 off packages
- Row: $300 off, beating Black Friday 2023’s two-month membership perk (Peloton Buddy, 2025)
These sales, extended through December 9, 2024, included 0% financing for 24-36 months, easing the $1,445 Bike or $2,495 Bike+ entry cost (NY Times Wirecutter, 2024). Black Friday alone saw 171 million workouts logged in Q1 2021, showcasing peak engagement (Hollywood Reporter, 2021). Check Peloton’s official Black Friday page for real-time updates.
New Year’s Sales
January marks another prime Peloton sales window, capitalizing on fitness resolutions. The 2025 New Year’s Sale, running through January 8, offered $300 off the Row ($2,995) and $400 off Bike+ packages (Peloton Buddy, 2025). Refurbished Bikes hit $845, a $300 discount, outpacing some Black Friday deals.
Notable 2025 Deals
| Product | Discount | Sale Price | Regular Price |
|---|---|---|---|
| Refurbished Bike | $300 off | $845 | $1,145 |
| Row | $300 off | $2,995 | $3,295 |
| Bike+ Package | $600 off | $1,995 | $2,595 |
Peloton sweetens these deals with one-month free All-Access Memberships ($44/month), appealing to its 66% user base aged 25-44 (Business of Apps, 2025). Explore past trends at Garage Gym Reviews’ Peloton Sales Recap.
Amazon Prime Day Discounts
Peloton partners with Amazon for Prime Day, typically in July and October, offering exclusive deals to Prime members. In July 2024, the original Bike dropped to $1,250, a 13% cut from $1,445 (Hollywood Reporter, 2024). October’s Prime Big Deal Days saw similar markdowns, with up to 25% off accessories like shoes (SELF, 2024).
- Prime Day Perks:
- Bike: $1,250 (July 2024)
- Tread: $2,595, a $400 drop (Forbes, 2024)
- Free shipping and assembly included
Prime Day requires a $14.99/month Prime membership, but new users get a 30-day free trial (Billboard, 2024). These sales move fast—July 2024 stock dwindled before the July 17 cutoff (Forbes Vetted, 2024). Track deals at Amazon’s Peloton Store.
Seasonal and Holiday Promotions
Peloton taps into gifting seasons like Mother’s Day, Father’s Day, and Labor Day for smaller-scale sales. Mother’s Day 2023 offered $200 off Bike packages, while Labor Day 2022 cut $300 off the Bike+ (SavvyHomeFitness, 2022). These events often bundle free accessories—e.g., the “Works Package” (shoes, weights, mat)—historically included with Bikes from 2015-2020.
- User Impact: 62% of Peloton users earn $50,000-$150,000, making these deals appealing to middle-income fitness buffs (Business of Apps, 2025).
- Frequency: 2-3 times yearly beyond major holidays.
Dick’s Sporting Goods occasionally joins in, adding $100 gift cards with in-store pickup (BlackFriday.com, 2024). See seasonal offers at Dick’s Sporting Goods Peloton Deals.
Special Promotions and Referral Discounts
Beyond scheduled sales, Peloton offers ongoing savings. Refurbished units, inspected by Peloton, save up to $500 year-round—e.g., Bike+ at $1,995 (Garage Gym Reviews, 2025). Referral codes net $100 off apparel for both referrer and buyer, a perk often boosted during Black Friday (SavvyHomeFitness, 2022).
- Special Discounts:
- Military, first responders, educators: Free Essentials Package ($200 value) with equipment (RetailMeNot, 2022).
- Students: App at $6.99/month vs. $12.99 (OnePeloton, 2023).
These evergreen options complement sales, supporting Peloton’s 652 million workouts in 2024 (Business of Apps, 2025).
FAQ: Peloton Sales
When does Peloton have its biggest sales?
Black Friday and Cyber Monday, late November, offer the deepest discounts—up to $800 off packages in 2024 (Peloton Buddy, 2024).
Does Peloton discount equipment outside holidays?
Yes, refurbished units save up to $500 year-round, and special groups (military, students) get perks (Garage Gym Reviews, 2025).
Are Prime Day Peloton deals worth it?
Absolutely—July 2024 saw the Bike at $1,250, a rare 13% off, but stock sells out fast (Hollywood Reporter, 2024).
How can I stay updated on Peloton sales?
Check Peloton’s site, subscribe to their newsletter, or follow @onepeloton on Instagram (13.87 million followers across accounts, Backlinko, 2024).
Final Thoughts
Peloton sales align with predictable retail peaks—Black Friday, New Year’s, Prime Day—delivering discounts from $200 to $800 on equipment like the Bike ($1,145) and Tread ($2,595). Seasonal promotions and special offers add flexibility, catering to its 6.4 million-strong community. Timing purchases with these events maximizes savings on Peloton’s premium fitness gear, blending affordability with its high-energy, 19.9-workouts-per-month allure (NoGood, 2022).
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